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From posh chicken coops to chicken nugget fantasies to a very confused Danny DeVito, there was a lot to watch this week.
This week’s top 10:
“Can she drag a nugget across the grass?”: I’m always up for some good creative satire, and “The Pitch” – a spoof about a couple creatives trying to quickly hammer out a concept for a vegan chicken nugget commercial over a video call – overdelivers. You can (and should) watch it here.
Too much of a good thing?: Collab decision fatigue is apparently real. A sneakerhead with one open spot in his closet asks two great questions: (1) what do you buy when everyone is releasing a limited edition thing you want and (2) how is the seemingly limitless cycle of exclusive releases sustainable for brands?
Teaching can be fun: Discord’s five-minute Hollywood featurette/explainer on what its platform does – geared toward folks outside it’s current core demographic (represented here by Danny DeVito, but, in truth, anyone over 30) – works really well.
Communication and grief: The Atlantic’s story on the McIlvaine family is the first everyone-has-to-read-this piece of journalism about the 20th anniversary of the attacks.
“Clients are typically filling a void in their lives. It’s not about the chickens.”: It’s fine to click on this video with the idea that you’re going to make poke fun at it. But there is always something compelling about storytelling that features fully committed, seemingly happy people.
Welcome new subscribers! And if someone shared this with you, click the button to getBrandnerdin your inbox every Thursday.Cashing in on rooting out bias: Twitter awarded a user $3,500 for pointing out how its algorithm crops photos of people who fall short of traditional beauty standards differently. It was part of a contest to help the platform find issues and improve its service.
Pot shops’ new zany uncle-friendly look: Dispensaries started out looking like Apple Stores. The new trend is to make them look like Margaritavilles.
The hard seltzer wars bubble has announced its intention to pop: Hard Mtn Dew is on the way for 2022, because, why wouldn’t it be?
Still standing: We’re less than a week from wrapping the Olympics and there are already new Simone Biles commercials of a very different kind than we’d have expected three weeks ago.
Everyone’s a start-up investor (no, really): Relaxed SEC rules plus significant stock market gains since last summer have a lot of retail investors looking beyond their Robinhood accounts for the next big thing: their first foray into start-up investing.
See you next Thursday.