This week’s Top 10:
Is wealth really in the eye of the beholder?: The ambition behind Glenfiddich’s #Richest25 campaign is smart: a company known for its Scotch whiskey offerings (synonymous with upper-class drinking) trying to recenter the definition of success by highlighting change makers and creators.
The NBA would like to celebrate its large advertising budget: Oh, and its 75th anniversary. Check out the star-packed mega ad above.
It’s gotta be the shoes: Clothing has overtaken food as the top spending category for teens, according to Piper Sandler’s annual survey.
Will Facebook’s outage prompt advertisers to diversify?: The responses in this NYT story might make you think the answer is yes, but the reality of how much advertisers of all sizes rely on the company’s unparalleled reach (as noted in the final paragraph) would make any sudden moves that hurt ROI hard to justify.
Controversial call: According to this Reuters report, contracts with companies under AT&T’s corporate umbrella provide the majority of OAN’s financial backing.
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Life before Omar: Before Michael K. Williams became a star on “The Wire,” he was a NYC-based choreographer who knew a little bit about ripping and running.
“Cultural capital is our currency. So if we don’t do something right away, you fear that you might be seen as a laggard in the space.”: Another look at how agencies are helping brands create value through NFTs.
Get paid like Nancy Pelosi: The tweet above poses a reasonable hypothesis. The Twitter account that published it – run by the creator of the Alpha Letter – is a lot of aggressive hyperbole mixed with some legit information (so evaluate accordingly). Still, the idea that an account exists to cover the situation at all is something to ponder.
It finally happened: On a personal note, the man above cracking open a beer outside Newcastle United’s St. James’ Park earlier today – and getting choked up at the end of the video – sums up the feelings of most long-suffering Newcastle United fans (him a few decades more long-suffering than me). No one should ignore the reputation and actions of the club’s new majority shareholders. But today’s news should change not just the trajectory of the club’s success on the field, but also the economic fortunes of the whole city over time.
See you next Thursday.